Leisure
A complete overhaul of the economic structure in the Middle East including diversification of the economy and move from dependency on oil, is what creates opportunities for new markets. Where many new town construction projects have built urban infrastructure, the cities with such infrastructure are in fact creating demand for various cultural infrastructure. The leisure, sports, and tourism services industries are important industries that not only meet the diversity and cultural demand resulting from an economic development but also expect high contributions to economic growth and job creation. The potential of this leisure industry is both an opportunity and a challenge for us. By innovation and investment at an early stage, we will endeavor to open a new horizon for leisure market in the Middle East.